Being tasked with the development of a new logo and brand identity is always a daunting task at the best of times, but this project came along and I relished the opportunity to get involved.

I was tasked to develop a new logo, brand identity and packaging for this incubator startup from Glasgow University.

After meeting the two entrepreneurs at a networking event, I was then introduced to them again through a fellow entrepreneur based in Edinburgh. I started working with the team on their branding and packaging after a credentials pitch.

The logo design was based on empowerment and partnership of people in Africa and a sub-logo was developed to reflect partnership when a customer buys a product and one is given to the people who need it most in South Africa.

I started working with Stephen and Jeremie, developing their new logo and brand identity and then further developing the application to their packaging designs for the product. The packaging was specific to online purchase and so it didn't have any specific requirements from a traditional shelved retails environment.

The branding and new logo were applied to all their marketing collateral, packaging design, exhibition material and website which was also designed by me. The website was built by a fab web company in Glasgow who the guys were friends with.